How to Spy on Others Websites?

There are times when most of us would not mind doing the most condemnable acts to beat our competitors and to promote our business.

I myself have devoted a lot of time to study the strategies followed by some best bloggers whom I have deep respect for.

Though we do have some tools, techniques and apps which can help us take our online competitors hands-on, let us talk about the strategies we need to adopt for the same.

• Know Thy Rivals’ Psyche

First of all, try to bear in mind that your rivals, like you, are vying for the top position in search engine rankings. It holds as much value and importance for them to get to the enviable positions on Page 1 as it would to you.

They also probably think the same way as you do. So, how can you study their techniques, get to the bottom of their strategy and eventually beat them to get on the top of the rankings chart?

• Keywords in Bold And/ Or Italics

Secondly, look for all the words your rivals are putting in bold and/or italics. Though most experts would want to suggest that doing so does not help you get any extra mileage to help get your keywords noticed, your competitors might be using this old trick which you gave up long ago to get noticed by search engine crawlers. So, if you can spot your rivals’ keywords with just a cursory glance, could it get any better for you?

• Is He Into Affiliate Marketing?

Are your rivals promoting certain products and planning to earn as affiliates?

If yes, what are the products and/ or services they are promoting?

What are the anchor texts?

What are the underlined, bold or italicized words?

• Keywords Appearing all Over the Page

If you have been unable to spot out the competitors’ keywords using both the techniques listed above, take a close look at the url first.

Now see if he is trying to use the same keywords as anchor texts.

After that, you might be able to spot them in the content as well. And might discover a few of them appearing more than once on the page.

Doing this, you will be able to know for sure your rivals are looking to get ranked for.

• The Source Code

Now, getting to the source code is the best way out of getting to know your rivals’ keywords, no matter how hard he has tried to keep them hidden or not to reveal them.

Press Ctrl+U on any webpage to know its source code.

Once you see that, you can press Ctrl+F to see a search bar at the bottom of the page.

Look for the following things in the source code:

• Keyword: it will not be easy to know the exact keywords your rival is trying to optimize for if you haven’t been able to do it so far, because he obviously knows how to keep them hidden. If you can see a Keywords MetaTag, you will know them.
• Description: This description can appear anywhere along the source code. Try to read this meta description and try to spot out the mirrored keywords from here. If the rivals’ meta description is really smartly written to get the maximum mileage out of 160 characters, try getting a few cues from it and improve your own meta description using that.
• H1 tag:  Taking a close look at the H1 tag and the text that has been inserted therein to get to know the keywords better.
• ALT text: Most smart website builders insert one or few keywords in the Alt text whether or not their websites are image based. Look at the Alt text of the images on the page to know the keywords better.

Conclusion

Once you have done a thorough investigation of your competitors’ website(s) using the simple techniques listed here, you will find it easier to beat them because you will be able to create a keyword profile which is wide and varied.

And you might come across a few keywords which get more monthly searches, have a really high CPC and lower competition than the ones you were previously targeting till now with much lesser effort.

About Author:

This article is written by Amit Pal from Pune and he is a newbie in blogging of web and tech writing, He doesn't belongs to any blog but he is still doing his best with his first blog and that will be www.palswebtech.in