How to See Mail Sender's Company Logo in Google Mail

Google Announces OCR to Scan Attachments in GMAIL

Google add a new high end feature in the gmail today that is known as OCR (Optical Character Recognition). This new feature will be very useful for the business sector because they need to send the files and also need to send very confidential files from one to another place with sensitive information and documents, associated with them.

Speaking on the topic, Gerhard Eschelbeck, VP of Security & Privacy Engineering said,

When we think about innovation at Google, most of us think about balloons delivering wireless access or driverless cars. But for many years, we’ve been innovating at scale with security as well.

In its December announcement, Google had announced,

If you’re a Google Apps Unlimited customer, Data Loss Prevention (DLP) for Gmail will add another layer of protection to prevent sensitive information from being revealed to those who shouldn’t have it.

Google had announced the content monitoring feature back in December itself and hinted at the possibility of a more inclusive monitoring system. And the company is making good on its promise by continuously improving the security features on offer.

The latest feature for example, will let admins monitor sensitive information in scanned copies and images as well by scanning the attachments transferring over the Gmail network. The feature, which deploys Optical Character Recognition, will definitely be of help to the security personnel of organizations dealing in sensitive information.

Here is how Google explains the working of the newly integrated technology.

Optical character recognition (OCR) is a technology that extracts text from images; for example, converting an image of an invoice into text. If you turn on the Optical character recognition (OCR) setting, any relevant image attachments are converted to text, and the text is then subject to any Content compliance or Objectionable content rules you set up.

We expect to hear more on the topic tomorrow, when Gerhard Eschelbeck will speak about the ongoing and upcoming changes with regards to security at Google Inc. at the RSA Conference, happening this week in San Francisco.

Google News Title Tags & H1 Tags Should Be Consistent For Ranking

Yesterday Google News Stacie Chan and Google Webmaster Trends Analyst John Mueller hosted a Google News Publisher hangout on Google+, which was filled with great information.

One question that many Google News publishers do not know, which I've heard before but personally do not practice myself, is that the title tag and your headline (H1) should be consistent and the same. If you do not have the same title and H1 tag, it can confuse Google News and give it a hard time understanding what your article/story is about.

With web search SEO, it is often good to slightly change up the title tag and H1 so you can rank for slight variations but maybe not for Google News SEO.

The question was asked by Jane Sanderson:

Is it better to have the Title and H1 content different? Google News rules indicate no, but some SEO's say yes. Is this just a matter that the algorithm is different for Google Search and Google News?

Stacie Chan from Google responded:

Consistency is key. One thing we always try to get right is extracting your headline. And if there are different places on the page that point to different headlines, that’s very confusing for the bot.
And that is why we get publishers sometimes writing in - "oh, you guys got my headline wrong!" And we say, "well, there are different parts of your page that say different things."
So really try to be consistent, it is the best way for us to correctly index your headline, index that snippet below.

 Here is the video where she answered this about 46 minutes into the hangout:

Google Shortcuts: Street Maps

Want to find where something is or how to get there? Just enter an address into Google. You can also copy and paste addresses, even ones with embedded carriage returns, into Google’s search box. When Google recognizes your query as a location, the results page includes a map for that location.

Google Maps’ coverage of the world is expanding, but not all countries are available. If you enter a query and get a map result (as shown below), you’re set. Otherwise, try a different query format, giving more or less information, or check Where does Google Maps work?.

The information you should enter depends on the country you’re searching for. In general, start your query with a business name or street address. Next give either the postal code, or the city and state/province. Often, the street address and city name will be enough.

Click on either the map or the Buckingham Palace Rd… link to view a detailed, scrollable map showing [ 76 Buckingham Palace Road London SW1 ].

To get a map with travel directions from another location, enter a starting address in the box to the right of the small map and click the Get directionsbutton — or use one of the other Directions links on the detailed map.

As the previous example showed, Google can often find where something is located without your providing an address. (We gave the starting address “Waterloo Station London”.) This works for many businesses, too — especially if the business has registered with the Google Local Business Center.

If Google finds more than one business name or location matching your query, it will show a map and several links as (currently) the fourth result on the Results Page.

In many areas, Google can show not only a street map. At the top right corner of the detailed map, look for buttons that let you choose the type of view. The Satellite view shows the area as it looks (with high magnification!) from outer space. Not all areas are available at all maginfications, and the photos may not be completely up to date. This is a view of the “airplane graveyard” in Tucson, Arizona.

To open that map in your browser, click on the screen shot or the “airplane graveyard” link above. Try the zoom and pan controls at the top left. You can probably also pan the map by dragging the hand cursor (hold down your mouse button, then drag the mouse to move the map in that direction).

For more about Google Maps, see Google Maps Help.

Google Shortcuts: Phone Numbers and Address

Google no longer supports personal telephone and address searches because of numerous user complaints.

Finding the phone number of a person who lives in the United States used to mean searching the white pages of the telephone directory. Printed residential phone books are getting scarce, but Google has an alternative: the Residential PhoneBook service. Just enter a person’s name and a city, state, or zip code in the standard web search box. You can also enter a phone number to find the person’s name and address. Then hit the ENTER key or click the Search button.

On the results page, phonebook listings are next to a telephone icon:

Clicking on the “Phonebook results” link just above the telephone icon takes you to the Residential PhoneBook page, where you may find more results:

The end of the PhoneBook listing has a link to the Google Phonebook Name Removal form. Be aware that, once you’ve removed your number from the listings, you can’t add it back.

Google’s residential phonebook feature recognizes inputs in several formats.

To find a US residence, enter …	Examples
First name, last name, city, state	[ John Doe New York NY ]
First name, last name, state	[ John Doe NY ]
First name, last name, area code	[ John Doe 212 ]
First name, last name, zip code	[ John Doe 10128 ]

Google adjusts their search algorithms from time to time, so you may find other search methods that work. (For example, using someone’s first initial used to give listings for everyone whose name started with that letter. As of this writing, using a first initial brings up listings with just that initial but no first name.)

Google supports reverse look up. You can enter a phone number with area code and learn to whom that number belongs.

Be aware that some listings are out of date.

If Google doesn’t return a phonebook link, try using the phonebook: search operator.

Need an email address? Though it would be a nice feature for you and me, Google doesn’t offer an email-lookup service, since spammers could use it to get your address and send you unsolicited spam email.

When you search for a US business phonebook listing, business name and location or phone number, Google will return a map — and a website, if Google has found it. You can read more in the next section, Street Maps.

Article By:

This artical was officially posted by Googleguide.com and we just shared it here for the knowledge of others.

Google Shortcuts: Google Calculator

Want to add up a list of numbers, convert from miles to kilometers, or evaluate some other mathematical expression? Instead of using a piece of paper, your calculator, or a computer math software program, you can now solve mathematical problems with Google’s built-in calculator function.

Simply enter the expression you’d like evaluated in Google’s web search box and click the ENTER key or click the Google Searchbutton.

The Google Guide Calculator Reference provides a nice summary of some of Google’s calculator features.

Once you have a result, you can use your browser’s Copy feature (usually on its Edit menu) to copy the result. Then you can paste it into another program, a box in a form on another web page, and so on.

The calculator can evaluate mathematical expressions involving Basic Arithmetic, Advanced Math, Units of Measure and Conversions, and Physical Constants. Let’s see details about each of these.

1. Basic Arithmetic

Compute expressions containing standard mathematical symbols. The following table lists operators that come between the two numbers on which they operate, e.g., to multiply 2 times 3, use 2 * 3.

Operator	Function	Example
+	Addition	[ 15.99 + 32.50 + 13.25 ]
–	Subtraction	[ 79 – 18 – 19 ]
*	Multiplication	[ 2 * 3 * 7 ]
/	Division	[ 378 / 9 ]
^ or **	Exponentiation (raise to a power of)	[ 4^10 ] or [ 4**10 ]
% of	Percent	[ 15% of 93.45 ]
mod or %	modulo (the remainder after division)	[ 15 mod 9 ] or [ 15 % 9 ]
the nth root of	calculates the nth root	[ 4th root of 16 ]; [ cube root of 109 ]; [ square root of 42 ] or [ sqrt(42) ]

Note: To do multiplication, you must include the * symbol; [ 3 * 4 ] will be calculated, 3 4 won’t.

2. Advanced Math

Compute results involving mathematical constants, such as e, pi, i (the square root of –1), and mathematical functions. The following table lists just some of the functions built into Google’s calculator.

Operator	Function	Example
sin, cos, tan, sec, csc, cot, etc.	Trigonometric functions (arguments are assumed to be in radians)	[ cos(pi/6) ]; [ cosine(pi/6) ]
arcsin, arccos, arctan, arccsc, etc.	Inverse trigonometric functions	[ arccos(.5) ]
sinh, cosh, tanh, csch, arsinh, arccsch, etc.	Hyperbolic functions	[ cosh(6) ]
ln	Logarithm base e	[ ln(16) ]
log	Logarithm base 10	[ log(16) ]
lg	Logarithm base 2	[ lg(16) ]
exp	Exponential function	[ exp(16) ]
!	Factorial	[ 5! ]
choose	x choose y calculates the number of ways of choosing a set of y elements from a set of x distinct elements	[ 5 choose 3 ]

The following table lists just a few of the commonly used mathematical constants known to the calculator function.

Name and description	Example
base of the natural system of logarithms	[ e ]
pi, the ratio of the circumference to the diameter of a circle	[ pi/6 ]
imaginary number, i, which represents one of the two square roots of -1	[ i^2 ]
Euler’s constant, gamma	[ e^gamma ]

3. Units of Measure and Conversions

Compute expressions involving different units. By default, units are converted to and results expressed in meter-kilogram-second (mks) units. Many units have both long and short names. Use whichever name you prefer.

Type of Units	Examples
Currency	Australian Dollars (AUD), British pounds (GBP), Euros, US Dollars (USD)
Mass	kilogram or kg, grams or g, grains, pounds or lbs, carats, stones, tons, tonnes
Length	meters or m, miles, feet, Angstroms, cubits, furlongs
Volume	gallons, liters or l, bushels, teaspoons, pints
Area	square kilometers, acres, hectares
Time	days, seconds or s, centuries, sidereal years, fortnights
Electricity	volts, amps, ohms, henrys
Energy	Calories, British thermal units (BTU), joules, ergs, foot-pounds
Power	watt, kilowatts, horsepower or hp
Information	bits, bytes, kbytes, etc.
Quantity	dozen, baker’s dozen, percent, gross, great gross, score, googol
Numbering systems	decimal, hexadecimal or hex, octal, binary, roman numerals, etc. Prefix hexadecimal numbers with 0x, octal numbers with 0o and binary numbers with 0b. For example: 0×7f + 0b10010101.

Here are calculations that involve units.

• [ 2 meters + 5 feet ]

Convert from one set of units to another by using the notation, x units in y units.

• [ three quarters of a cup in teaspoons ]
• [ 98.6 degrees Fahrenheit in degrees Celsius ]
• [ 130 lbs in kg ]
• [ 130 lbs in stones ]
• [ 65 mph in kph ] or
• [ 65 mph in km/h ]

Warning: When your query includes “Calories” with a capital “C,” Google returns kilocalories called “calories” by nutritionists.

• [ 160 pounds * 4000 feet in Calories ]

Convert from one numbering system to another.

• [ 1500 in hex ] or [ 1500 in hexadecimal ]
• [ 64 in binary ]
• [ LVII in decimal ]

In many cases, you can also get the conversion factor between units:

• [ meters per mile ]
• [ furlongs per fortnight ]

That last conversion is a common joke among engineers — though, as Jim Jardine points out, “There is no reason to denigrate neither furlongs nor fortnights as they are both very easily defined measurements.” (See his page Furlongs Today.)

4. Physical Constants

The following table lists just a few of the many commonly used physical constants known to the calculator function. Parts of this table were adapted from the table at the end of David W. Ward’s article Physics the Google Way.

Note: Sometimes Google’s calculator interprets lower case letters different from upper case letters.

Long Name	Shorthand Notation	Click the Link for the Approximate Value
atomic mass units	amu	[ amu ] or [ atomic mass unit ]
Astronomical Unit	au	[ au ] or [ astronomical unit ]
Avogadro’s number		[ N_A ] or [ Avogadro’s number ]
Boltzmann constant	k	[ k ] or [ Boltzmann constant ]
electric constant, permittivity of free space		[ epsilon_0 ]
electron mass		[ m_e ] or [ electron mass ]
electron volt	eV	[ eV ] or [ electron volt ]
elementary charge		[ elementary charge ]
Euler’s constant		[ Euler’s constant ]
Faraday constant		[ Faraday constant ]
fine-structure constant		[ fine-structure constant ]
gravitational constant	G	[ G ] or [ gravitational constant ]
magnetic flux quantum		[ magnetic flux quantum ]
mass of each planet and of the sun		[ m_mars ], [ m_earth ], [ m_uranus ], …, [ m_sun ]
molar gas constant		[ molar gas constant ]
permeability of free space		[ permeability of free space ]
Planck’s constant	h	[ h ] or [ Planck’s constant ]
proton mass		[ m_p ] or [ proton mass ]
radius of each planet and of the sun		[ r_earth ], [ r_pluto ], …, [ r_sun ]
Rydberg constant		[ Rydberg constant ]
speed of light in a vacuum	c	[ c ] or [ speed of light ]
speed of sound in air at sea level		[ speed of sound ]
Stefan-Boltzmann constant		[ Stefan-Boltzmann constant ]

Here are some calculations using built-in constants.

• [ 1 AU/c ]
• [ 1.21 MW / 88 mph ]
• [ (G * mass of earth) / (radius of earth ^ 2) ]

5. Using Parentheses

Parentheses (( )) can be used whenever they’ll serve to make complicated expressions unambiguous, and also sets of parentheses can be used within parentheses. Don’t use brackets ([ ]) for grouping.

The following are tips from Google’s online help for the calculator, which can be found on the web at www.google.com/help/calculator.html.

• You can force the calculator to try to evaluate an expression by putting an equals sign (=) after it. This works only if the expression is arithmetically computable. For example, 1-800-555-1234= (a US phone number followed by an equals sign) will return a result, but 1/0= will not.
• Parentheses can be used to enclose the parts of your expression that you want evaluated first. For example, (1+2)*3 causes the addition to happen before the multiplication.

Feel free to experiment with the calculator as not all of its capabilities are listed here.

6. Soople

If you want a visual interface to some of the capabilities of Google’s calculator, visit Soople’s Calculator page, www.soople.com/soople_intcalchome.php.

Exercises

This problem set is designed to give you practice in using Google’s new calculator function. For hints and answers to selected problems, see the Solutions page.

1. Convert 1 mile to meters.
2. Convert 1 kg (kilogram) to lbs (pounds).
3. Convert 0 degrees Kelvin to Fahrenheit or Celsius.
4. Compute the number of minutes in a 365-day year.
5. Which is larger pi^e or e^pi? The same relationship holds between x^e and e^x for all non-negative values of x except e. The exponential constant, e, is approximately 2.72 and the ratio of the circumference to the diameter of a circle, pi, is approximately 3.14.
6. How many lottery combinations are there if the winning combination consists of 5 distinct integers between 1 and 99, i.e., there are 99 balls in an urn and once one is selected, it isn’t returned to the box.
7. Compute the probability of your winning the lottery if you buy 1,000 tickets each bearing five distinct independently randomly chosen integers between 1 and 99.

Artical By:

This artical was officially posted by Googleguide.com and we just shared it here for the knowledge of others.

Google AdWords Update: Now Google Going to Tracke URLs

Google AdWords announced they are revamping the URL tracking methodology they used in the past from destination URL to final URL.

With destination URLs, anytime you need to adjust tracking, you have to update the entire destination URL, which would result in a re-review of your entire destination URL causing your ads to stop running during the review. The new final URLs is the upgraded method which does not lead to an ad review, for the most part.

Google says the new upgraded URLs leads to:

• less time spent managing URL tracking updates
• reduced crawl and load times on your website
• new ValueTrack parameters that help you gain additional insights about your ads.

On July 1, 2015 your URLs will begin updating to the new structure, so Google recommends you start testing them out now.

There is detailed help on this change over here.
Source: seroundtable.com

Google Added a New Column in Google News named as "Suggested For You"

Google added a new section in their News services named as "Suggested For" this section will gives you personalized news based on your search and Google+ related follows.

Source: Google Images

This news was posted bt the founder of Google News "Krishna Bharat" and he posted about it yesterday on Google+ to saying that "Google News now has a "Suggested for you" section with stories likely to match your interests."


The section aims at giving the consumer stories based on "narrow and local topics specific to you," said Krishna. He added that the "topics and stories shown here will change with the news, to keep things fresh and serendipitous."

Snapshot of Above Discussed story:

Source: Google Images

Notice, the links under each story say either:

• You said you were interested in [TOPIC] - Not interested
• Interested in [TOPIC]? Yes/No

Source: Google Images

The first is based on me asking for updates about a specific topic or person within the Google Knowledge Graph panel. More on how that works at this story. The second I believe is based on search history.

Effect of Guest Blogging Penalized by Google

Friends as we all know that Google Recently Penalized Guest Blogging Network and many bloggers are not accepting guest blogging and because of this update of Google but many bloggers are not accepting it from their heart because guest blogging always drive very huge traffic on internet but it also increase a huge traffic of spam links and spam advertising and Matt Cutt’s said previously that we should be careful and not abusing guest blogging. While many took that seriously, there are still some who continue doing it, but I remember if you are doing this then Google might be penalized your site.

Effects of Penalizing...

• Before till Google didn't clear that they are penalizing Guest Blogging Network, I always got 4-5 articles on daily bases but after Google did this I'm getting only 3-4 guest articles in a week.
• As we all know MyGuestBlog is not showing in the Google Search result.
• Whole network of Guest Blogging has been looking like blocked.
• While this is close to a completely white hat link building technique, many bloggers are (indirectly) abusing the link building cycle. This means that you can literally gain as many back links as possible even if your website is below pr2 … as long as you are constantly submitting guest posts.

How will Google Penalize You?

The extent of Google’s penalty is still up in the air, however MyBlogGuest is no longer showing up on search results for its own company name, (SEE CLICK HERE)  Because Cutts did mention action against an entire “network” and not just the single site managing the network, many SEOs, authors and publishers are waiting to see if the penalty will hit their own sites, blog posts and links acquired through MyBlogGuest. When penalizing link networks, Google typically penalizes all corresponding sites and links within the system, not just the owner.

Should You Continue to Submit or Accept Guest Blogging?

Guest blogging are meant to be quality and probably one of your best article creations with hours of hard work put in it. Don’t just submit your article to a dozen websites but instead, submit just a handful of articles to the right and related websites.

1. Before submitting guest blogging

• If you want to submit articles to websites, make sure you are providing quality articles. Most of the time, majority of the blogger would say that they are submitting top notch quality and a simple read through will know that those are really bad.
• If you are putting a high bar and expectation on your own guest blogging, you need to raise it even higher now.
• Search engine is changing and it is getting tougher!

2. Before accepting guest blogging

• If you happen to accept guest blogging, don’t panic. 
• Check each articles for dead links and low quality posts.
• Contact the guest blogger and ask if he or she would like to update the post(s)
• Repeat and rinse these steps on a monthly basis.
• While this is extremely time consuming, the effort taken would benefit you in a long run; avoiding yourself from being penalized by Google.

Final Words....!

So, Finally it's all your decision that will you accept guest article OR NOT? I'll recommend don't accept guest articles and If you still decide to accept a guest blog post, be safe by making sure that you can personally vouch for the author and that they are willing to nofollow their links. Although this has been the first publicized penalty for guest blog networks, I have little doubt Google that this will be the last network they make into an example. 

How to Send Your Presentation Online with One Link

Making a Presentation is very unique and creative work but many times your boss said that you have to make a presentation on particular topic and send to your mates and other clients also but as we all know if we create a PPT file then we can only send it thought mail and we have to upload that ppt files then it is very times consuming and costly task.

Google gave us a unique and important tools by which we can easily create and send the presentations to our mates with only one link.

 It includes 3 Parts

• Ist  Creating Presentation
• IInd  Publishing Presentation
• IIIrd  Showing to Your Mates

Part Ist - How to Create Presentation with Google Docs

• Login with your gmail acount.
• Open Google Docs here
• Now choose your theme first.
• Now create your presentation.

After creating the whole presentation now you want to show it to your mates, teachers, boss, clients etc. so for this task you have to publish that presentation.

Part IInd -  How to Publish Your Presentation

• Now Click on Files from above Menu
• then, Click on Publish to the web...
• Now click on Start Publishing button and OK button
• Congratulation Your Presentation has been Published

Part IIIrd -  How to Show it to Your Mates

• After the publishing, Google will give you two links,
• Ist one is to show it to anyone (shown like this one below )

https://docs.google.com/presentation/d/1TBI6aMTbkt579ouex4GQ7WDB4HdTlgIlR-43_oxI4B8/pub?start=false&loop=false&delayms=3000

• IInd one is to embed that presentation on your website OR on blog (shown like this one below )

<iframe src="https://docs.google.com/presentation/d/1TBI6aMTbkt579ouex4GQ7WDB4HdTlgIlR-43_oxI4B8/embed?start=false&loop=false&delayms=3000" frameborder="0" width="960" height="569" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe>

• You can also adjust the size and speed of presentation.

Now enjoy because you have been save your money and uploading time very easily. 

See Our Preview Presentation of two pages.

Final Words....!

This is totally free and hope it will free always. Google Docs is a catch-all office application that handles word processing, spreadsheets, forms, and drawings as well as PowerPoint-like presentations. Its a centerpiece of Google Apps, the online suite the company has built into a legitimate alternative to Microsoft office. “Google is getting serious about a more coherent set of services underlying all of Google Docs,” said Tom Austin of research firm Gartner Research.

Some Useful SEO Trends of 2014 at Your Fingertips

Be it a smaller enterprise or a larger one, Search Engine Optimization or SEO is required for every company. Optimization is the biggest factor, when it comes down to online marketing.
The year of 2013 has seen many changes and challenges in SEO. Infact the Google algorithm underwent some big changes in this decade. To increase the search engine visibility, there are some necessary things, which you need to be aware of.

SEO can either make or break your online presence and reputation. Planning a strategy and optimizing a website is highly necessary. If your service provider is a reliable and reputed company, then the SEO specialist in Sydney will be well aware of the recent changes in the world of SEO. Mobile optimization, content marketing, social media integration, and brand building are the mandatory steps to make your presence felt in Google to shape your assured success in SEO.

Let's Have Look SEO Tips for 2014

Responsive web design

In this era, when everything is going the mobile way, it is highly necessary that websites are designed keeping in mind that majority users maybe surfing from small screen devices like smart phones and tablets. The ongoing SEO strategies should incorporate mobile searches to increase the mounting popularity. Infact the condition is such that, we cannot even imagine our lives without mobile phones and more than majority of the population browses from mobiles, so an website lacking the responsive deign would not be able to open there and would mean lost sales.
 

Quality Rich Content

Quality content will still matter the most. Unique and SEO friendly content can enhance the optimization. Spun content or copied content, or keyword stuffed content does not fall under rich quality content. With the recent hummingbird updates, search engines have become smarter and do not accept anything below high quality content.
Grammatically error free content, which is unique and engaging with right amount of keyword stuffing, is sure to succeed.
 

User experience matter the most

A happy user is also a happy customer. We all know that the User experience matter the most. Make the website user friendly and navigation friendly for satisfied visitors. Make the experience remembered by them. Keep it simple, attractive, and appealing enough to atleast keep the viewers engaged for long enough to atleast make a purchase.
 

No excess usage of Flash

If your intention was to attract more visitors at the first glance only, then usage of Flash is not going to help. More usage of Flash is sure to lower down the speed of your website. After the arrival of HTML5, Flash is slowly fading out among the designers and developers. Also in the smaller devices, HTML 5 work better and lowers down the loading time. The SEO specialist in Sydney, which you are hiring for your upcoming project, must be well aware of all the trends, which are not just fads, but are here for some reason and its usability.
 

Social media connection

Keeping a link to the social media sites is highly necessary. Social media plays a big role in popularizing and publicizing anything in-front of a large mass. If you are not making links to your sites like Facebook, Google+, Twitter and LinkedIn, then you are definitely missing out a large chunk of customers.
 


About the Author
VNsInfo is a leading SEO company named as GetAProgramer, undertaking professional services by the team of SEO in Sydney.

Guest Blogging Network Penalized by Google

Friends there is a bad news for all of us that Google and Matt Cuts penalized the Guest Blogging Network, which is a bad news for guest blogging blogs. Matt Cuts said that Google has taken action on a "large guest blog network." Matt Cuts gave full information on this topic on it blog here. This time, Matt Cutts did not specifically say which network they targeted.  I personally don't know why Google took this decision, May be Google thought that peoples easily getting backlinks from the reputed websites after paying them a good amount of money, and website owners shows that this is a guest article written by XYZ person.

Matt Cuts Tweet About it

See What Matt Cuts Says....!

What Matt Cuts Wants in Guest Article....?

• Content Should 100% Original 
• Very Well Understandable to your readers
• Properly and Well Written by Author
•  Article should not be too long, If it's short of length then it will be ok but it should not be spammy  and UN-understandable.
• Completely exclusive to you also.

Remember Some Points Related with Guest Article

• Spinning articles on multiple guest blogging sites is totally banned.
• If guest blogging sites are accepting low quality articles linking out to spam websites – then both could be penalized by Google Bots.
• Consider this – would users be happy to land on your guest article page and be willing to read the full post and share the content. Unhappy readers make Google unhappy.
• Keep Note that Google is willing to take action on low quality websites and those engaged in poor guest blogging practices.