How Google Earn Money from it's Search Engine

As we use Google, many times in a single day and this awesome product is totally free not even google is free but it's Gmail, YouTube, Drive, Docs, Picasa, Maps, Earth, News, Analytics, Blogger.com or their Mobile Apps are absolutely free so how Google earn money and how it can be a worth billion company? This question comes in mind many times but this is very simple to know answer and answer is below in details.

Answer is simple, we are the money machines for Google...! Yes, it could be full of shock for you but this is true. We means users is biggest product for Google. Google company controls almost 90% of search market of UK and almost 97% market of US and Google earns almost it's 95% revenue from the advertising.

What we are searching and how we are searching it's all track by company and on the daily basis, site returns almost 1 billion search results globally and serves billion of ads alongside. The secret to success is in the scale of its operation.

The main product is its huge pool of users and extensive data about how they behave online. This data is used to match companies with potential customers, serving up ads that users are more likely to want to click.

Google's Money Making Machine

Google has two top most programs which is making them king of money and that is....

1. Google Adwords
2. Google Adsense

Google already says in their own words...

Today, the majority of our revenue comes from advertising.

Advertisers are increasingly turning to the Internet to market their products and services. Google AdWords, our auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites.

Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.

We distribute our advertisers’ AdWords ads for display on the Google Network through our AdSense program. We share most of the revenue generated from ads shown on a site of a Google Network member with that member. 

Now Let's talk about Google Adwords....

Google Adwords is a very simple product that concentrates on the online advertising, it means we can advertise our business, shop, product etc. on the Google by it's Adwords program and that will show our ads on the results page of  Google.

Many times when you were searching anything, and on the result page you will show some ads on the result page like below in image.

So these kinds of ads performs a major task and help Google to earn money from it's Adword program. Google charge a very respective amount from these kinds of ads. These ads are obviously sponsored by advertisers on Google AdWords who pays Google every time you click any of those ads. So, if you search for “loans” or say “insurance” on Google then you’ll  find ads relevant to “loans” or “insurance” itself.

Google not only earn money by it's ads they also offers others to earn money by their ads, and that is known as Google Adsense program.


Read: Everything About Google Adsense Program

Now Let's Talk about the Google Adsense Program....

Googel Adsense Program is unique program when it was launched by the company, this program is only for publishers, simply in this program, Google provides some ads to a website or blog owner, and website or blog owner will have to publish that ads on their blog/site and Google will pay you for that kinds of ads, this is a simple formula of Google.

Simply this system of Google Adsense is totally works on the CPC system (Cost per Click) and the cost of per click is depend on the no. of hits on your site/blog.

E.g. This is the Google Adsense Ads which is provide by the Google
to place on their website and blog.

Others ways by Google Earn Money outside the Advertising....

There are other ways also by which Google earn money.

1. Google Play Store
2. Google Apps
3. Google Cloud Platform
4. Google Fiber

Conclusion...

Even after so many acquisitions and business diversification, over 90% of Google’s revenue still comes from advertising.

Again, 70% of this ad revenue is from Google AdWords (that is, Google owned web properties like Google.com, YouTube.com, etc.) and 30% from Google AdSense (partner networks and websites).

Now you know that the biggest search engine is also the biggest advertising company in the world.

Interesting Facts About Google Adsense

Stories are very important for all of us when we saw a very successful thing around us, by which we can earn money in a proper genius way. As we all read stories of that born of Google, Born of Facebook etc. and also born of Blogger, and the myths and some interesting facts are always available related with every thing like Google, Facebook etc. So, here are some interesting and untold facts about the Google's Money Generator (Adsense Program: By which we can monetize OR we can earn money from internet)   

Interesting, Untold Fact About Google Adsense

• Google Adsense customer support doesn't have a telephone number.
• Google sells your advertising space for you.
• Content-targeting technology means AdSense ads are relevant to your site's traffic.
• If you are not yet 18, you may have a parent or guardian submit an application using their name as the payee name.
• If you see a Google image ad that you feel is inappropriate or misleading, please click the Feedback: Ads by Google link below the image ad.
• AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page. 
• Google doesn't allow you to open Google ads in a new browser window.
• Reports on impressions and clicks are usually updated every fifteen to thirty minutes
• Grow your Traffic for more money: Improve your traffic first, most of the bloggers tries to improve their ad clicks by placing ads in different places and experimenting other things, instead of all these your first job is to bring traffic to your website.
• AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
• First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
• However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.
• The eCPM column in your reports will display the effective CPM of your combined CPC and CPM activity.
• CPM ads can be either text or image ads, and are always site-targeted. CPM text ads will expand to take up the entire ad unit.
• If you got that another site is illegally copying the contents of your site, you may send a notice of alleged infringement by following the procedure at http://www.google.com/dmca.html. When you have sent the notice, please notify Google and they will take appropriate action. (See Demo Here that is coping my content without my permission and I reported that website to DMCA and they took a very good action and blog has been removed by Google in just 2 working days)
• If the AdSense code is placed on pages with content primarily in an unsupported language, Google may show public service ads or ads in another language.
•  Putting ads on your site won’t hurt your traffic. There are 6 sorts of bloggers’ income: Google Adsense, Donations (e.g. PayPal), Text Link Ads (sold for a fixed amount per month), Chitika eMiniMalls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)
• Google sends the highest CPC Ad for the first zone of your site that loads first. That means if your 768 x 60 px ad size is the first ad which gets display first, then this will be the ad which will be having the maximum CPC compare to your other two ads on your page.
• The AdSense crawler is different from the Google crawler.
•   You can get genuine Google Adsense account approved with many 3rd party accounts like :
  
      Fixya
      Indyarocks
      Webanswers
      Docstoc
      Hubpages
• If you are unable to save custom color palettes, make sure your browser is set to allow cookies and JavaScript is enabled. Clear your browser cache and delete all cookies before attempting to save your color palettes again.
• AdSense for search top queries are the top 25 queries performed on your AdSense for search box within a given date range. Only queries that receive two or more hits will be displayed in the list of AdSense for search top queries. If your site has a low volume of traffic, you may not see any top queries listed because each query is unique.
• You may notice that after you place the AdSense ad code on a web page, you do not receive the most relevant ads. The relevancy of Google ads on your pages will improve over time.

Generate Maximum Revenue via Ads Units

• Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.
• We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.
• Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.
• The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.
• So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.
• The second most active placement in terms of click-throughs tends to be the right-hand rail or margin. Skyscrapers and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.
• You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide – the large rectangle 336×280 is the best paying adsense format.

Now Adsense is Giving Reasons that Why Your Adsense Suspended

Google is going to launch their new service related with adsense you all knows very well that when someone starts do violence with the policies of Google Adsense then Adsense banned OR suspend their adsense account without giving any reason ankd you also can't get any reason from Google but Google is launching a new service that "If Your Adsense Account Banned by the Google then Google will Give You that Reason of Suspension".

Adsense is Blocking Enhanced Text Ads & Expandable Ads

Google adsense always try to do new every time. As last time Google Adsense had completed their 10 years and they have decided to start a challenge by which you can earn more and more money from adsense and this time Google Adsense says that publishers added two new ads serving block options for their customers which is Allow and Block ads section of your AdSense account. Publishers now can decide that if they want to allow or block enhanced text ads OR expandable ads.

Add Adsense Between Posts on Home Page

Adsense placing is very important in the sense of earning online because good placement of ads will make more and more money easily for you and this is also important that ad placement should be correct and if it goes wrong then our ads could be banned easily be'coz many ads placement doesn't compatible with the Google Adsense Policy. So, we should place our ads at some certain good places where our adsense account be remain active and easily we can get more and more money.

Accept 10 Challenges of Google Adsense and Increase Your Adsense Revenue

Google Adsense completed their 10 years and on this moment adsense wants to celebrate this and they are giving a opportunity to earn more and more money without doing any extra task, you just have to accept the challenge of Google Adsense and also have to fill a simple form regarding this challenge and you can increase your revenue through adsense. Adsense is giving a change to earn beyond the limits of money but for this task you should have adsense account and if you don't have adsense account you can also apply for it. You have to work 10 weeks with adsense.

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Social Bookmarking Buttons below on Adsense

Combination of Adsense and Social Bookmarking Buttons is awesome in blogger OR in any website, this creative trick is based on simple CSS codes and HTML codes. It also looks very creative and gives a proof that admin is very professional and creative person. This widget is also very important in the of earning from adsense be'coz it can increase the CTR of adsense higher and you can earn very good money from this affiliating program be'coz if any one click on the sharing button then accidentally he/she can click on your ads.

Live Demo

Add Social Buttons below Adsense Unit

• Login to Blogger > Dashborad
• Click on Drop Down Menu and select Template
• Backup your Template before making any changes to your blog
• Now Click on Edit HTML > Proceed > Expand Widget Templates
• Press Ctrl + F and search the code shown below.

]]></b:skin>

• Now paste below code before ]]></b:skin>

.ads{
margin-bottom:10px;
border-top:solid 1px #DEDEDE;
border-bottom:solid 1px #DEDEDE;
padding-top:10px; font-size:13px;
}

• Now find below code by press  Ctrl + F

<data:post.body/>

• Paste below code before <data:post.body/>

&lt;div class=&#039;ads&#039;&gt;
Paste Your Adsense Codes Here
&lt;/div&gt;


&lt;div class=&#039;addthis_toolbox addthis_default_style &#039;&gt;
&lt;a class=&#039;addthis_button_facebook_like&#039; fb:like:layout=&#039;button_count&#039;&gt;&lt;/a&gt;
&lt;a class=&#039;addthis_button_tweet&#039;&gt;&lt;/a&gt;
&lt;a class=&#039;addthis_button_google_plusone&#039; g:plusone:size=&#039;medium&#039;&gt;&lt;/a&gt;
&lt;a class=&#039;addthis_counter addthis_pill_style&#039;&gt;&lt;/a&gt;
&lt;/div&gt;
&lt;script src=&#039;http://s7.addthis.com/js/250/addthis_widget.js#pubid=xa-4f086bca05bf6861&#039; type=&#039;text/javascript&#039;&gt;&lt;/script&gt;

• Replace Paste Your Adsense Codes Here from your own adsense code and remember you have to convert adsense codes first in the compatible form.

Convert Your Adsense Code

• Now finally Save Your Template. and Enjoy your Social Adsense Bookmarking Units :)

If Any Problem Comes, Ask in Comments

How to Become a Premium Publisher of Adsense

Google Adsense Premium Publishers are a select group of people who run websites that get tons, literally tons of traffic and are of high quality.These publishers have many advantages and special features that normal Adsense Publishers do not have.

Like every company provides the good employees with perks, Google Adsense also provides the good publishers with a special status with great benefits : The Premium Adsense Publisher. This isn’t a common term on the Adsense forum or Website because Google does not like to disclose much information on this policy.

How to be a Premium Publisher of Adsense?

• Adsense Premium Publisher requires to have at-least 20 Million page views a month or 5 Million search queries leading to their site.
• If Google sees fit to provide you with premium features and they feel that it would help their business, then they will themselves offer you to become a premium publisher.
• TOS documents are often long and written in court Law book style, but if you would like to go through the TOS for understanding clearly every section of the document then we strongly suggest you do so.

Advantages of Adsense Premium Publisher?

• You display 4-5 ads unit on per page to make 500% more increasing CTR.
• Customization of ads is allowed, you can change color, size, font etc of the ads using CSS.
• Have their own Adsense experts and ad managers to call upon at any time.
• Allowed to negotiate the share of earnings being given to the publisher.
• Direct links to search queries allowed (Adsense for search)

Adsense Premium Publishers takes some more advantages than above:

Rid of Ads By Google

If you are a premium publisher then you have option to remove the “Ads by Google ” label from the Adsense ads to make the ads look much more professional without google's advertisement. They can customise and write anything they want as label indeed leading to a great increase in CTR. It goes best with clicking as users usually avoid labeled ads and in such a way Premium Adsense get a +1 to get ads clicked much more than normal Adsense Publishers.

The below image is a latest screenshot of a post from about.com where these are Google Adsense Ads. Being an Adsense Premium Publisher, it is not mandatory for about.com to add Ads by Google and about.com can add a custom text just like it added Sponsered Links.

Customised Ad Format

Adsense Premium Publishers have a main benefit of customising Adsense ads according to their own wish. They can create a custom size of ad , change its colour , change the text color and much more changes. They can create the apt size for their websites giving website a much organised look. While many people try to copy such ad formats by editing Adsense code, they land up in disabling their Adsense accounts as  editing Adsense code is against the TOS of Google Adsense. Like ib below image.

Negotiated Revenue Terms

Google negotiates the price of ads with Premium Adsense Publishers before showcasing them on their website. Both Adsense and publisher negotiate on prices and sign a contract for a specified term of time to work together . The share percentage is decided upon and an agreement is signed between the two. If you’re not yet an Adsense user due to any reasons do checkout Best Adsense Alternatives .

To become an Adsense Premium Publisher , all you can do is contact Adsense after achieveing the minimum requirements. Else, Adsense keeps a check and will automatically email you once they find a quality publisher in you . They would send an email informing you about Adsense Premium Publisher.

Adsense Ads in Adult and Gamlbing Related Pages

Although Google strictly bans putting Adsense Ads on Casino Related and Adult Pages, Premium Adsense publishers are allowed to put Ads by Google on such pages with no restrictions.

Direct Linking to Adsense for Search Results

While Adsense policies forbid the publishers to create direct links to “Adsense for Search “  results, Premium Adsense Publishers are forbidden from such limitations. They can provide direct link to adsense for search pages containing only adsense ads with nil content present on the page. The below keywords on about.com are direct adsense for search keywords which would display only adsense ads search result. This provides a great pump up to Adsense Premium Publishers.

About.com is a premium Adsense Publisher and has put direct links to Adsense Search Results helping in CTR . It is a great bump up for Adsense Premium Publishers. The left image shows how about.com adds direct Adsense Search Keywords in the sidebar.

Don't Misplace Your Ads

Please follow these links and also read Where should we place our ads to learn in detail which ad placements are in direct violation of their terms:

• Don't Formatting content to mimic ads
• Don't Placing ads under a misleading heading
• Don't place Ads in a software application
• Don't Aligning images with ads
• Don't Placing ads to make it difficult to distinguish ads and content
• Ads should not place in emails
• Ads should not place on pages behind a login
• Last but not the least don't encouraging accidental clicks

So becoming a Google Adsense Premium Publisher is a tough task, but once you are a Google Adsense Premium Publisher, then your earnings will sky rocket and you can truly earn a six figure income.

Add Scrolling Adsense Feature When Scroll Down at Page

As last we said about some Adsense Placing Space like RIGHT, LEFT, CENTER in the blogger but this tutorial is very different be'coz you can make scroll your ads when you scroll down the page and it will show at the bottom of the page. This widget is made by using the JavaScript codes and some little CSS codes which will give a certain good look to your adsense and feel it like a pro. but as we feel that codes are highly sensitive so you can only customize the CSS part and Scrolling effect but from myside I made smoothing scrolling as much as I can. Rest is depend on you.

Live Demo

Read Also- Adsense Unit Placing Pack

1. Social Bookmarking Buttons Beside Adsense Ad

2. Add Adsense ADS BELOW POST TITLE in LEFT RIGHT CENTER SIDE

3. Add Adsense in the Middle of the Post

4. Add Scrolling Adsense Feature When Scroll Down at Page

Disclaimer:- This Widget Could be against Adsense Policy. So, Add it on your own risk

Add Scrolling Ad Units

• Login to Blogger > Dashborad
• Click on Drop Down Menu and select Layout
• Add a HTML/JavaScript Gadget
• Paste below code in it. 

<div id='BeH-Fixed'>
Place Your Adsense Codes Here
    </div>


<script>
window.onload = function() {

  function getScrollTop() {
    if (typeof window.pageYOffset !== 'undefined' ) {
      // Most browsers
      return window.pageYOffset;
    }

    var d = document.documentElement;
    if (d.clientHeight) {
      // IE in standards mode
      return d.scrollTop;
    }

    // IE in quirks mode
    return document.body.scrollTop;
  }

  window.onscroll = function() {
    var box = document.getElementById('BeH-Fixed'),
        scroll = getScrollTop();

    if (scroll <= 2509) {
      box.style.top = "2510px";
    }
    else {
      box.style.top = (scroll + 1) + "px";
    }
  };

}
 </script>
<style>
#BeH-Fixed {

  position: absolute;
  z-index:9999;
}
</style>

• Save Your Widget and You are done.

Make Changes....!

• Replace Place Your Adsense Codes Here it with your Adsense OR Chitika Codes.

If Any Problem Comes, Ask in Comments

Add Adsense in the Middle of the Post

Yesterday we give you a tutorial that how to add adsense codes in the left side, right side, or in center of the post which could increase your adsense CTR and but as from the many times some websites OR some blogs put their adsense in the middle of the posts, that is also increase the CTR of your adsense earning.

Read Also-   Adsense Unit Placing Pack

1. Social Bookmarking Buttons Beside Adsense Ad

2. Add Adsense ADS BELOW POST TITLE in LEFT RIGHT CENTER SIDE

3. Add Adsense in the Middle of the Post

4. Add Scrolling Adsense Feature When Scroll Down at Page

Add Adsense in the Middle of the Post

• Login to Blogger > Dashborad
• Click on Drop Down Menu and select Template
• Backup your Template before making any changes to your blog
• Now Click on Edit HTML > Proceed > Expand Widget Templates
• Press Ctrl + F and search the code shown below.

<data:post.body/> 

You will find two times <data:post.body/> code and You have to Replace it With the Second One

• Now replace that code with below code.

<div expr:id='&quot;aim1&quot; + data:post.id'/>
<div style='clear:both; margin:10px 0'>

Your Adsense Code Here

</div>
<div expr:id='&quot;aim2&quot; + data:post.id'>
<data:post.body/>
</div>
<script type='text/javascript'>
var obj0=document.getElementById(&quot;aim1<data:post.id/>&quot;);var obj1=document.getElementById(&quot;aim2<data:post.id/>&quot;);var s=obj1.innerHTML;var t=s.substr(0,s.length/2);var r=t.lastIndexOf(&quot;&quot;);if(r&gt;0){obj0.innerHTML=s.substr(0,r);obj1.innerHTML=s.substr(r+1)}
</script>

You Have to first Convert the Adsense Code into the Compartible Form

Convert Your Adsense Code

• Now just replace Your Adsense Code Here with your Own Asense Codes.
• Now Save Your template.

If Any Problem Comes, Ask in Comments

Add Adsense ADS BELOW POST TITLE in LEFT RIGHT CENTER SIDE

Placing the Google Adsense is very important for better CTR and it's very helpful to increase the rate of earning when you put your ads in the right places the then you have more change to earn more money from Google Adsense Program and not only from the Google Adsense but also from the alternatives of Adsense program.

They also give the same result like Google Adsense Program.

Read Also- Adsense Unit Placing Pack

1. Social Bookmarking Buttons Beside Adsense Ad

2. Add Adsense ADS BELOW POST TITLE in LEFT RIGHT CENTER SIDE

3. Add Adsense in the Middle of the Post

4. Add Scrolling Adsense Feature When Scroll Down at Page

Put Adsense Below Post Tile

• Login to Blogger > Dashborad
• Click on Drop Down Menu and select Template
• Backup your Template before making any changes to your blog
• Now Click on Edit HTML
• Press Ctrl + F and search the code shown below.

<data:post.body/>

• Now Paste the Code Shown Below just above/before it

Show Adsense in Left Side

If you want to show your Google Adsense ad below post tile in blogger in the left side then copy the code shown below

<div style="float: left; margin: 10px 10px 10px 0;">
YOUR ADSENSE CODE HERE
</div>

Show Adsense in Right Side

If you want to show your Google Adsense ad below post tile in blogger in the right side then copy the code shown below

<div style="float: right; margin: 10px 0px 10px 10px;">
YOUR ADSENSE CODE HERE
</div>

Show Adsense in Center

If you want to show your Google Adsense ad below post tile in blogger in the center then copy the below code

<div style="text-align: center; margin: 10px 0 10px 0;">
YOUR ADSENSE CODE HERE
</div>

You Have to first Convert the Adsense Code into the Compartible Form

Convert Your Adsense Code

Make Changes....!

• Replace YOUR ADSENSE CODE HERE with your converted code.

If Any Problem Comes, Ask in Comments

Social Bookmarking Buttons Beside Adsense Ad

As many times you probability see in pro websites OR in pro blogs that Adsense always look below the header and beside the adsense unit you will see some social bookmarking buttons.

This tutorial will allow to do this without any cost be'coz i have saw that some kinds people charge money for it but you can do this without any cost.

Read Also- Adsense Unit Placing Pack

1. Social Bookmarking Buttons Beside Adsense Ad

2. Add Adsense ADS BELOW POST TITLE in LEFT RIGHT CENTER SIDE

3. Add Adsense in the Middle of the Post

4. Add Scrolling Adsense Feature When Scroll Down at Page

It includes two parts.

      1. Generate Code from Generator.

      2. Paste that Code in Template.

Installation 1st Part (Generate Codes)

• Copy your 336 x 228 OR 300 x 250 adsense code.
• Paste in below Generator.
• Click on Generate button.

Installation 2nd Part (Paste Code in Templates)

• Login to Blogger > Dashborad
• Click on Drop Down Menu and select Template
• Backup your Template before making any changes to your blog
• Now Click on Edit HTML > Proceed > Expand Widget Templates
• Press Ctrl + F and search the code shown below.  

 ]]></b:skin>

• Copy that CSS codes from generators and Paste just above ]]></b:skin>
• Now again Press Ctrl + F and search the code shown below. 

<data:post.body/>

•  and, Copy that HTML codes from generators and Paste just above <data:post.body/>
• Save Your Template say bingo and You are done.

If Any Problem Comes, Ask in Comments